Gearbox Up for Sale: Embracer Group Actively Seeking Buyers"

Recent reports have sparked speculation about the potential sale of Gearbox Entertainment, the renowned video game company responsible for popular franchises like Borderlands and Brothers in Arms. According to sources cited by Reuters, Embracer Group, the current owner of Gearbox, is actively exploring the possibility of selling the company.

While the exact selling price remains undisclosed, it's worth noting that Gearbox was originally acquired by Embracer for a substantial $1.3 billion in February 2021. If Gearbox does indeed go up for sale, it's likely that only major players in the gaming industry would have the financial capacity to meet the expected high price tag.

Speaking to Reuters, three sources "familiar with the matter” have indicated that Embracer has already received expressions of interest from potential buyers. Marketing materials for Gearbox have reportedly been made available to prospective purchasers, primarily targeting international gaming groups. However, it's important to note that the deal is said to be in a preliminary stage, and no concrete agreements have been reached as of now.

In response to this news, Embracer Group's stock prices experienced a notable uptick, initially rising by 5% and eventually stabilizing at around a 2.1% increase later in the trading day.

Embracer Group's decision to potentially sell Gearbox comes amid a broader period of restructuring for the company. After a significant deal valued at $2 billion fell through in May, the company began a series of strategic changes aimed at improving its overall profitability. As part of this restructuring effort, developers such as Volition and Onama have been shut down, and Embracer has taken steps to streamline its operations.

The future of Gearbox Entertainment remains uncertain, and the gaming industry will be closely watching for further developments in this ongoing story.