Pha Dao's Advisory Role Marks the Launch of PC Game Pass in Vietnam with Microsoft

Hanoi, VN, April 20, 2022 - The rising popularity of Game Pass on a global scale has led to the emergence of game rental services gaining traction, including in Vietnam. Pha Dao is honored to announce its role as a consultant to Microsoft and their agency partner in Vietnam, Wecommunicators, in the strategic planning and introduction of Game Pass to the local market.

Drawing upon our deep knowledge and understanding of the Xbox platform, Mr. Hoang Phong, Editor-in-Chief of Pha Dao, has provided valuable insights and advice to Microsoft and Wecommunication. This includes understanding console player habits in Vietnam, addressing challenges, and highlighting the benefits of bringing Game Pass to this market. Our team actively contributed by sharing relevant indicators, ensuring a successful Game Pass launch in Vietnam in April.

Pha Dao takes pride in being the only outlet in Vietnam authorized to cover official Xbox titles. This privilege has allowed us to provide Vietnamese audiences with engaging gaming media content about Xbox, while also educating them about the Xbox and Game Pass brands.

Through our collaboration, we are honored to have played a part in supporting major game publishers, such as Microsoft with the Xbox brand, as they enter the Vietnamese market. This initiative not only offers new opportunities to connect with Vietnamese gamers but also highlights the potential of the vibrant gaming community in Vietnam.

Pha Dao remains committed to advancing gaming journalism and fostering partnerships that contribute to the growth of the gaming industry in Vietnam. We look forward to continuing our collaboration with Microsoft and Wecommunication to deliver exceptional gaming experiences and opportunities to Vietnamese gamers.

About Pha Dao:
Pha Dao is a startup media outlet dedicated to delivering the latest news, insights, and reviews in the gaming industry. As a pioneering force in gaming journalism within Vietnam, Pha Dao strives to bridge the gap between local audiences and the international gaming community. With a commitment to excellence and a passion for gaming, Pha Dao continues to shape the landscape of gaming media in Vietnam.

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